We’re On a Mission to Change the

about us

We are Former Sports Players and Lifelong Fans

And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful. 

Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Connection
Empowerment
Innovation
Inclusivity
Our Milestones
Oct 2018
Icon Source founded for pro athletes, agents, and brands
Sept 2019
Launched web app for pro athletes
July 2020
NIL platform development
July 2021
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
March 2022
Icon Suite launched for universities for full NIL compliance

Catch Us in the News

July 1, 2021

Icon Source Wants to Help College Athletes Get Paid

The Denver-based company enables brands to communicate directly with sports agents, helping bulldoze an immemorial barrier.
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July 1, 2021

College Athletes Score, Cutting Deals as a New Marketplace Is Born

From hurdlers to quarterbacks, students signed contracts and began to pull in some of the millions that could be made this year alone.
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July 1, 2021

Cashing in on campus: College athletes rush to ink 'six-figure' endorsement deals one day after NCAA lifts rules against profiting off name, image, and likeness

NCAA athletes are wasting little time in capitalizing on new rules allowing them to profit off their name, image, and likeness (NIL), with some high-profile stars expecting to sign six-figure endorsement deals and possibly much more in the near future.
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Find More Information in Our Resource Hub

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