Since the Name, Image, and Likeness (NIL) rule was introduced in 2021, many critics have opposed the new statute. However, the argument remains widely contested. While 60% of adults over age 45 do not believe in compensation for student-athletes, 63% of adults under age 45 think they should. Many critics cite that the growing monetary […]
College sports broadcasting has always been a lucrative business, attracting millions of viewers and generating billions of dollars in revenue. However, the adoption of Name, Image, and Likeness (NIL) policies has added a new dimension to the college sports landscape. NIL allows college athletes to now profit from their name, image, and likeness, opening up […]
Sprouts Farmers Market wanted to celebrate the 50th anniversary of Title IX and amplify their individual partnerships with the University of Texas, the University of California—Los Angeles, the University of Southern California, and Arizona State University. To do this, the brand worked with female student-athletes from Big 12 and Pac-12 schools to create fun, personable […]
The date is December 10, 2005. USC Running back Reggie Bush wins the Heisman trophy one month before beating the Oklahoma Sooners in the national championship game. Flash forward to September 2010. Reggie Bush relinquishes his Heisman trophy after an investigation found him guilty of breaking NCAA rules by receiving gifts and endorsements from his […]
For decades, college sports have been a staple of amateur athletics and American culture. However, recent changes to the NCAA sponsorship rules have shifted the landscape of college sports sponsorship. For the first time, there are now opportunities for athletes to monetize their personal brands. This NIL rule change (Name, Image, and Likeness) will potentially […]
The history of female involvement in college sports has long been characterized by exclusion, both as athletes and as full participants with equal access to the advantages that athletics can provide. For many years, male athletes have received greater financial support, more media exposure, a stronger voice to develop their image, and a better platform […]
It’s no secret that there are a wide variety of ways to get sponsored in sports. Athletes can make money by endorsing products on their social media, appearing in advertisements, and even signing deals with companies that want to hire them as spokespeople. Companies and brands of all sizes are looking to work with athletes […]
When the NCAA’s Board of Directors adopted an interim rule allowing athletes to pursue NIL opportunities beginning July 1, 2021, student-athletes were finally able to receive financial compensation for partnering with brands. In the following months, a number of non-agency talent collectives have cropped up at universities around the country. Some examples include Gator Collective […]
As it has been for decades with any budding industry or business vestment, the world of NIL has seen a significant amount of growth since its inception in the summer of 2021. From universities and states releasing their own separate NIL guidelines for brands and student athletes to billboards in Times Square and beyond, the […]
