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A collection of news articles that have featured us and what we do.

Ny Times published on July 1, 2021

College Athletes Score, Cutting Deals as a New Marketplace Is Born

From hurdlers to quarterbacks, students signed contracts and began to pull in some of the millions that could be made this year alone.

 Samuel Marshall Photography

ESPN published on July 1, 2021

Let's make a deal: NCAA athletes cashing in on name, image and likeness

The Cavinders, who have been working with tech company Icon Source to find opportunities, also announced a partnership with Six Star Pro Nutrition and plan to look into more potential deals in the coming days. They also plan to monetize their popular social media feeds and start selling branded merchandise in the near future.

Sports Illustrated published on July 1, 2021

Behind the Scenes as the Cavinder Twins Became the Faces of Day 1 of NIL

On a seismic day in college athletics, one of the biggest deals was struck with a pair of Fresno State women's basketball players. Here's how it went down.

Published by ADU

Maximizing Student-Athlete NIL Opportunities With INFLCR’s Cavale And Icon Source’s Garrett

INFLCR’s Jim Cavale and Icon Source’s Chase Garrett sit down with AthleticDirectorU to give their thoughts on how the first month of NIL went, lay out best practices for student-athletes and schools, and what schools can do to best maximize student-athletes’ NIL opportunities.

The Red & Black published on July 3, 2021

Former Georgia punter Drew Butler leading the way in NIL deals at Icon Source

Butler was confident in the fact that this change and his work at Icon Source was equitable for all student-athletes, adding that unique opportunities will present themselves to each and every athlete.

4 CBS Denver published on July 2, 2021

Colorado Company Icon Source Hopes To Be Leading Authority To Connect Student-Athletes With Brands

Garrett has experience with action sports and set up Icon Source in Denver a few years ago as a way to connect professional athletes with brands looking to hire promoters. The company is simply adding student-athletes to the platform.

Orlando Sentinel published on July 1, 2021

NIL debuts amid a flurry of activity as college athletes embark on historic day

“I’m so excited for these student-athletes,” said Drew Butler, who was an All-American punter at Georgia but now is vice president of Icon Source, a digital company that works with connecting athletes with brands and companies. “That’s the most important thing and it’s long overdue. It just goes to show that 2021 is the year of the college athlete.”

The Spokesman Review published on July 1, 2021

‘You can do the math:’ Chet Holmgren, Drew Timme among Gonzaga athletes positioned to prosper from NIL

Drew Butler runs the collegiate division for Icon Source, a digital marketplace that connects brands with athletes to facilitate endorsement opportunities. Icon Source recently teamed up with INFLCR. “It’s unlimited, absolutely unlimited,” Butler said of Timme’s and Holmgren’s earning potential. “If Gonzaga has the type of season they had last year, which I’m sure they will with their great coach, players and support staff, their value will continue to soar.

5280 published on July 1, 2021

Icon Source Wants to Help College Athletes Get Paid

The Denver-based company enables brands to communicate directly with sports agents, helping bulldoze an immemorial barrier.

Daily Mail published on July 1, 2021

Cashing in on campus: College athletes rush to ink 'six-figure' endorsement deals one day after NCAA lifts rules against profiting off name, image, and likeness

NCAA athletes are wasting little time in capitalizing on new rules allowing them to profit off their name, image, and likeness (NIL), with some high-profile stars expecting to sign six-figure endorsement deals and possibly much more in the near future.

cnbc published on July 1, 2021

College basketball players on NCAA ruling that allows them to cash in

CNBC’s “Power Lunch” discusses the NCAA allowing athletes to make money off their likeness with Hanna and Haley Cavinder, basketball players at Fresno State, and Boost Mobile CEO Stephen Stokols.

Sports Illustrated published on June 30, 2021

Jackson State DE Signs Historic Midnight Endorsement Deal as NIL Floodgates Open

With the NCAA's interim name, image and likeness policy in effect, JSU's Antwan Owens is one of the country's first athletes to take advantage.

cbs sports published on June 30, 2021

College athletes set to execute unique, lucrative NIL endorsement deals as midnight strikes on July 1

Butler was in New York as partner for Icon Source, a sports marketing firm that figures to be one of the biggest players on the NIL stage. There is going to be a giant rollout at midnight. Even if it is just social media, what better place to do it than New York? "It's long overdue," said Butler, best known as a former All-American punter at Georgia.

tmg sports published on June 30, 2021

Mr. CFB: How Is NIL Going To Work? Depends On Who You Ask

“We think this (NIL) will be a fluid business for the first five years. There will be a lot of players at first but over time it will shake out. This is going to be the biggest change in college athletics in years.” -Drew Butler, Excecutive Vice President of Icon Source.

Fox News published on June 29, 2021

NCAA's NIL era arrives, some athletes are ready to cash in

A new era in college sports dawns Thursday.

Miami Herald published on June 26, 2021

Female college athletes may be the biggest winners as NIL laws take effect July 1

A new era of college sports gets under way this week, and female athletes could be the biggest winners.

The Athletic published on June 26, 2021

NCAA drafts interim NIL policy for college athletes: Sources

Multiple high-ranking administrators expect the Board to approve the temporary policy, which would then take effect the following day — July 1. This will allow athletes in all states — regardless of whether or not there's a state NIL law passed — to profit off of their NIL. Expect to see endorsements, sponsorships and plans for camps right away.

INFLCR published on June 23, 2021


The integration with the INFLCR mobile app will create an efficient, turnkey process in which NCAA student-athletes can compliantly learn about and actively participate in Icon Source’s vast network of brand opportunities. All deal activity will be automatically reported to INFLCR Verified’s Compliance Ledger. Signup is free, profile creation takes only minutes, and the Icon Source commission is the lowest of any platform available.

Matt Hochberg (MEDIUM) published on June 22, 2021

Planetarie & HSM Secure Long-Term Athlete Partnership

Planetarie is a woman-owned wellness company based in the Denver, CO area, focusing on CBDa. The brand teamed up with Icon Source, a two-sided sports sponsorship marketplace, as a part of its 50 For 50 campaign to secure partnerships for women athletes. Planetarie and HSM matched on the platform before striking a long-term deal for Wieser.

Outkick published on June 17, 2021


One company in this pack of service providers that does not need an introduction is Icon Source, which has created a marketplace that connects brands with athletes, has been offering its services to thousands of professional athletes participating in over 40 sports for 2 years and is well-positioned to make a major splash once states like Florida, Texas, Alabama, Georgia, Mississippi, and New Mexico begin mandating that college athletes have NIL rights as of July 1

Athens Banner-Herald published on June 10, 2021

Men's apparel brand Onward Reserve eyes name, image and likeness deals with UGA athletes

Icon Source, whose collegiate division is headed by former Georgia punter Drew Butler, is the third-party platform that is matching athletes with Callaway. Butler reached out to him to gauge his interest.

dawg nation published on June 09, 2021

Onward Reserve sending NIL opportunities to Brock Vandagriff, Matthew Boling on July 1

Former Georgia punter Drew Butler, who heads Icon Source’s college division, will provide the platform that allows Callaway to send opportunities to the student-athletes.

Atlanta business chronicle published on June 09, 2021

Buckhead apparel business poised to be first to pay UGA athletes

Callaway can engage directly with college athletes using a digital platform Icon Source provides. He can also leverage Onward Reserve's social media following to grow brand awareness. And, starting next month, he can for the first time compensate college athletes for their services.

O-A News published on June 09, 2021

How will 'Name, Image and Likeness' affect Auburn? Former player and business owner lays out opportunities

Working at Icon Source, Butler predicts that most of the opportunities for athletes to use NIL will come through social media endorsements, commercial shoots, autograph signings, and speaking engagements.

sports business journal published on June 07, 2021

Florida company ready to take advantage of NIL market

Working at Icon Source, Butler predicts that most of the opportunities for athletes to use NIL will come through social media endorsements, commercial shoots, autograph signings, and speaking engagements.

The Athletic published on June 03, 2021

Q&A: Branding expert (and former Georgia punter) Drew Butler on how NIL compensation will work at UGA

A new era in college sports is only a few days away: Athletes will be able to make money off their name, image, and likeness.

published by athletes for profit

Why Icon Source is the safe, effective platform for NIL deals

Icon Source's secure and transparent platform can help collegiate athletes facilitate endorsement deals and capitalize on NIL without worrying about elements like bad contracts, payment, or eligibility.