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Icon Source Wants to Help College Athletes Get Paid

The Denver-based company enables brands to communicate directly with sports agents, helping bulldoze an immemorial barrier.

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Cashing in on campus: College athletes rush to ink 'six-figure' endorsement deals one day after NCAA lifts rules against profiting off name, image, and likeness

NCAA athletes are wasting little time in capitalizing on new rules allowing them to profit off their name, image, and likeness (NIL), with some high-profile stars expecting to sign six-figure endorsement deals and possibly much more in the near future.

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College basketball players on NCAA ruling that allows them to cash in

CNBC’s “Power Lunch” discusses the NCAA allowing athletes to make money off their likeness with Hanna and Haley Cavinder, basketball players at Fresno State, and Boost Mobile CEO Stephen Stokols.

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Jackson State DE Signs Historic Midnight Endorsement Deal as NIL Floodgates Open

With the NCAA's interim name, image and likeness policy in effect, JSU's Antwan Owens is one of the country's first athletes to take advantage.

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College athletes set to execute unique, lucrative NIL endorsement deals as midnight strikes on July 1

Butler was in New York as partner for Icon Source, a sports marketing firm that figures to be one of the biggest players on the NIL stage. There is going to be a giant rollout at midnight. Even if it is just social media, what better place to do it than New York? "It's long overdue," said Butler, best known as a former All-American punter at Georgia.

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Mr. CFB: How Is NIL Going To Work? Depends On Who You Ask

“We think this (NIL) will be a fluid business for the first five years. There will be a lot of players at first but over time it will shake out. This is going to be the biggest change in college athletics in years.” -Drew Butler, Excecutive Vice President of Icon Source.

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NCAA's NIL era arrives, some athletes are ready to cash in

A new era in college sports dawns Thursday.

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Female college athletes may be the biggest winners as NIL laws take effect July 1

A new era of college sports gets under way this week, and female athletes could be the biggest winners.

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NCAA drafts interim NIL policy for college athletes: Sources

Multiple high-ranking administrators expect the Board to approve the temporary policy, which would then take effect the following day — July 1. This will allow athletes in all states — regardless of whether or not there's a state NIL law passed — to profit off of their NIL. Expect to see endorsements, sponsorships and plans for camps right away.

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