Callaway can engage directly with college athletes using a digital platform Icon Source provides. He can also leverage Onward Reserve’s social media following to grow brand awareness. And, starting next month, he can for the first time compensate college athletes for their services.
Working at Icon Source, Butler predicts that most of the opportunities for athletes to use NIL will come through social media endorsements, commercial shoots, autograph signings, and speaking engagements.
Working at Icon Source, Butler predicts that most of the opportunities for athletes to use NIL will come through social media endorsements, commercial shoots, autograph signings, and speaking engagements.
A new era in college sports is only a few days away: Athletes will be able to make money off their name, image, and likeness.
Icon Source’s secure and transparent platform can help collegiate athletes facilitate endorsement deals and capitalize on NIL without worrying about elements like bad contracts, payment, or eligibility.
