NCAA athletes are wasting little time in capitalizing on new rules allowing them to profit off their name, image, and likeness (NIL), with some high-profile stars expecting to sign six-figure endorsement deals and possibly much more in the near future.
The Cavinders, who have been working with tech company Icon Source to find opportunities, also announced a partnership with Six Star Pro Nutrition and plan to look into more potential deals in the coming days. They also plan to monetize their popular social media feeds and start selling branded merchandise in the near future.
CNBC’s “Power Lunch” discusses the NCAA allowing athletes to make money off their likeness with Hanna and Haley Cavinder, basketball players at Fresno State, and Boost Mobile CEO Stephen Stokols.
On a seismic day in college athletics, one of the biggest deals was struck with a pair of Fresno State women’s basketball players. Here’s how it went down.
With the NCAA’s interim name, image and likeness policy in effect, JSU’s Antwan Owens is one of the country’s first athletes to take advantage.
Butler was in New York as partner for Icon Source, a sports marketing firm that figures to be one of the biggest players on the NIL stage. There is going to be a giant rollout at midnight. Even if it is just social media, what better place to do it than New York? “It’s long overdue,” said Butler, best known as a former All-American punter at Georgia.
“We think this (NIL) will be a fluid business for the first five years. There will be a lot of players at first but over time it will shake out. This is going to be the biggest change in college athletics in years.” -Drew Butler, Excecutive Vice President of Icon Source.
A new era in college sports dawns Thursday.
A new era of college sports gets under way this week, and female athletes could be the biggest winners.
